The IT industry stands at the cusp of the most significant revolution in 20 years, since client server architecture and web tier platforms. The convergence of social, mobile, analytics and cloud (SMAC) has created a significant change in the value that enterprise applications can provide to business (figure 1). Various market analysts such as Gartner,1 IDC2 and Ovum3 predict how SMAC is going to drive the future of how business is done and operated.