He asks interviewees to fill in calendar pages for every half hour of their activities and their train of thought during those times.
He explains that the entries should be made near the time of the experience, like car shopping. He dubs this approach "Outlook calendar journaling." Neveril also suggests conducting ethnographic research, in which people are observed in their natural environment going about their everyday activities, whether brushing their teeth or cleaning their kitchen or visiting a car dealership.
"Whether you gather recalled stories, journals or observations of the 'here and now.'you will encounter apparent hypocrisy. That's OK,'writes Neveril." Contradictions can be very revealing. But don't bother pointing it