I’ve had people reach out to me and say, “Hey, if you ever need help with [x], I’m your guy. Let me know if I can ever do anything for you.” Period. We ended up talking more. We starting chatting, back and forth. They provided value, I provided value, and a relationship was built.
Eventually, they interviewed me for their show. Then I highlighted them with a post dedicated specifically to them. I promoted them to my entire audience and put them in the spotlight. I’ve done this numerous times.