Leaders need to look at and consider new ways of doing things. They should ask, Who are we? Who do we sell to? What should we focus on? They may need to look at distribution channels, sales channels, client diversification and more. It’s possible that changes need to be made – perhaps changing the mix of product/service offerings, remaining with core expertise, forming alliances with other companies to outsource/partner to deliver the best quality and value to clients. Strengths should be considered and creatively leverage. - See more at: http://www.centennialinc.com/what-are-the-top-three-challenges-facing-leaders-today-p2/#sthash.QXeVRVJK.dpuf