Contributions
•Images of tourist destinations can be categorised into 3 types:
1.Popular image: An general image that the destination is mostly recognised in general.
2.Specific image: An image of the destination that is recognised by a particular type of tourists (market).
3.Attractive images: An image of the destination that is recognised by those who ever visited but not by those who never.
•Popular image of Thailand is “Foods”
•Specific image of Thailand from the British perspective is “Great Weather” and “Entertainment e.g., spa, night life” for the Australian market.
•Attractive image of Thailand is “Entertainment” for the British market and “Value for money” for the Australian market