Relevant Products
Direct marketing picks and chooses the potential customers exposed to the marketing materials based on the demographic most likely to purchase the product or service advertised. A small business selling flowers and greeting cards may receive direct marketing brochures focusing on new display cases and bulk flower pots while it sends out fliers advertising Administrative Professional's Day bouquets to other area businesses. In each scenario, products for sale are presented to customers with a need for the goods. Providing relevant products to an interested base increases the potential for high sales.