Users
Users10 are the people and groups within the organization that actually use the
product. Frequently, one or more users serve as an initiator in an effort to improve
what they produce or how they produce it, and they certainly have the
responsibility for implementing what is purchased. Users often have certain
specifications in mind for products and how they want them to perform. An
example of a user might be a professor at your school who wants to adopt an
electronic book and integrate it into his or her online course.