1. List and explain the five elements of the MPR process and describe how they relate to each other.
2. Explain the purpose of setting objectives for an MPR effort.
3. Map the consumer decision-making process and explain how marketers can influence the various steps in the process.
4. Define market segment and target market and explain how an organization would go about selecting its target market.
5. Describe the three primary methods for classifying market segments.
6. Understand the different types of connectors and their role in the MPR process.
7. Define message in an MPR context and explain its dual purpose.
8. Explain the need for measuring the effectiveness of an MPR effort.