Threats
Although the video game industry has defied economic gravity as industry sales have held up during the high-tech downturn, some observers say that the industry will have a hard time hitting its goal of 25% sales growth. This is a threat to Sony Electronics Company because it means that the market may separate the video game makers into winners and losers. The video game niche for Sony may look good now, but some are worried about it in regards to the future. Competitors, of course, are a major threat to Sony. Matsushita Electronic Industrial Co., Ltd. It is the world’s largest consumer electronics maker. Some of its popular brand names include Panasonic, Quasar, and JVC. Not only are