This study examines associations among push and pull motives for travel in the context of Macau. As a cultural
tourism destination, Macau possesses attributes that can meet tourists' need for nostalgia. Individuals high in
nostalgia are attracted to Macau's historical and heritage pull attributes. However, in order to create loyalty,
these pull attributesmust also provide opportunities for family members or friends to bond. The study examines
pull motives holistically and individually. The results indicate that while holistic examination of motives better
predicts future intentions to visit, individual examination provides details that can help in understanding the
interaction among different push and pull motives to visit a destination