The dimension universalism-particularism concerns the standards by which relationships are measured. Universalist societies tend to feel that general rules and obligations are a strong source of moral reference. Universalists are inclined to follow the rules - even when friends are involved - and look for "the one best way" of dealing equally and fairly with all cases. They assume that their standards are the right standards, and they attempt to change the attitudes of others to match theirs. Particularist societies are those in which particular circumstances are more important than rules. Bonds of particular relationships (family, friends) are stronger than any abstract rules. Response to a situation may change according to the circumstances and the people involved. Particularists often argue that “it all depends”.