- MarketSoft not only sold their software, but they also positioned themselves as an ASP to “rent” the software out to clients on a hosted basis. This made things a lot simpler.
- Less involvement of the IT department
- A lesser capital/licensing investment
- Easier transitioning and commitment to new software
- Fewer sales cycles on MarketSoft's end
- Other competitive dimensions of this software included: Price, Level of Service, Ease of Use, Customization, Analytic Power, Data Provision, Vertical Markets, Integration with Other Systems, Multichannel Communication Support, Product Development, Channel Relationships, Brand Equity and Continued Innovation.