One of the most common apprehensions against using social media may include suspected bias in the population recruited from these platforms. As monetary incentive was advertised within the posting, there may be concerns that the population recruited may be more interested in money-making endeavours and may not be fully committed to the study, since platforms such as Kijiji and Craigslist (which contributed about 58% of recruits in Phase 2) are often used to find economical deals. However, comparisons of socio-demographic characteristics as well as a previous history of medical conditions and fertility issues between recruits from traditional healthcare-based vs. social media-based sources revealed no differences in our study. Due to our limitations of a small sample size, further research is necessary to investigate potential bias in the population recruited from social media-based platforms. Nonetheless, our results suggested that even though compensation may act as an initial attractor to invoke interest in pursuing a study, since participants were only given compensation upon completing the study, their continued participation indicated commitment to research for benefits beyond short-term monetary gain.