Russell Rothstein, whom we may refer to as a serial entrepreneur, has successfully launched a number of new ventures. His first endeavor was Bizware, a software supply chain for retail petroleum and major convenience stores. He built this venture into the industry market leader before selling it in 1995. Prior to launching SaleSpidercom Rothstein founded NorthPath, which offered sales leads and field sales outsourcing to leading technology companies. While at NorthPath. Rothstein noted that the company was attracting a high percentage of small businesses. Most of these companies were looking for opportunities to increase their business and sales revenue at a reasonable cost. With this knowledge Rothstein in 2006 decided to launch SaleSpider.com which would be dedicated to entrepreneurs all over the world managing small and medium-sized businesses.