At Marketo, we work with customers on a daily basis to make sure
that they have what they need to be successful with marketing
automation, and we have developed a delivery framework that
enables our customers to achieve faster speed to value and higher
marketing maturity.
The more advanced your processes are, the further up the
marketing maturity curve you can be. But it is your people,
processes, and technology that can get you to the highest level of
Revenue Performance Management. Luckily, you can get there with
the aid of marketing automation, you just need to pioneer internal
change that begins at implementation, and make sure you are
innovating on an ongoing basis.
The methodology we use both internally at Marketo and with our
customers through our professional services team is a framework
Discover Deliver Drive
Understand Customer
Business Objectives
Understand Customer
Environments and
Technology Landscape
Apply Marketo
Best Practices to
solution
Finalize and
document solution
Build solution
in production
environment
Finalize/test solution
Drive Maturity of
Customer Revenue
Performance
Management
Capabilities across
the delivery phases
called Drive. The framework is built for repeatable, scalable
implementations, and enables your business to achieve the sort of
change management, adoption, and innovation you need to grow
and achieve results. This methodology is both designed to be the
overarching theme throughout implementation and rollout, as well
as what guides you through each individual project. Whether it is a
full system overhaul, or developing a lead nurture program, Drive
is the framework that sets the pace and gives you structure. And
remember, the framework will evolve over time as your customers
and business changes.
This ebook will show you examples of how to use the Drive
framework for a larger project, such as marketing automation
implementation, and how to use it on a smaller project, or a “play”,
such as lead nurturing program development.