Ducati
So I wrote a case with my colleague Francesca Gino about Ducati motorcycles entering the MotoGP circuit, which are the biggest, fastest, nastiest motorcycles in the world. Ducati entered this MotoGP circuit in time for the 2003 race season. And they announced in May of 2001 that they were going to enter this race circuit. In May of 2002, they had a bike ready. Now, this is starting from scratch. And in twelve months, they designed the bike absolutely from scratch. Every component in it is custom made, including the engine; the first fourcylinder engine the company had ever made in its history. They simulated it, they designed it, they fabricated it, and they got it on a race track in twelve months