5. Conclusion and Future Research
Researcher hopes that with this study, it will assist hotel owners and managers in understanding the effects of having Mobile Hotel Reservation Adoption as part of their marketing strategy in attracting customers. Customers/guests on the other hand will not have to stay put to access the Internet through terminals such as personal computers or even notebook in order to liaise with hotels in making room reservations specifically. The mobile hotel reservation adoption is reliable in terms of speedily, stability and usability. It is indeed a new dimension of information gathering especially in tourism field. It will bring the tourism sector up to another level of development with the integration of WAP technology (Malee,2009). With Mobile Hotel Reservation Adoption Application, guests are free to browse all information pertaining to the hotel and are not bound to solely making room reservations.