For Nike, over half of the company’s waste footprint comes from retail packaging while the remainder comes from materials and manufacturing. As an athletic shoe company, it’s no surprise that together, the shoe box and its shipping carton account for more than two thirds of all its retail packaging. In fact, corrugated cardboard — the main component in the vintage box design — is Nike’s single largest material purchase. We needed to take a fresh look at the shoe box to continue a commitment to create a better, more sustainable world and reduce its footprint.