According to Harvard Business Professor David Yoffie, Apple has garnered approximately $400
million in publicity since Job's announcement in January 2007. Coverage by traditional business
publications such as the Wall Street Journal to online pundits like Gizmodo to a Time writer gushing,
"Steve Jobs has said, repeatedly, that this is the best iPod that Apple has ever made, and it is. It's also the
best phone that anybody has ever made," have covered the revolutionary phone's introduction and launch
(Grossman 2007).