Chinese is the most population in the world and also live in every part of this blue planet.As you see
,they have china town in every big cities around the world.
To engage Chinese consumer, hot of products even foods targeted on what or when. Chinese spend
thier money Such as " Luna New Year " , They use this chance to boost up their sale , Red product , cultural foods or some promotion.
I think they can make a lot of money from Chinese. That why many store in Thailand start
" Luna New Year " campaign