This research aims to (1) study the dietary habits of people of working age fast in the industrial zone in Pathum Thani (2) to study the consumption of fast food, working in the industrial area. Pathumthani by demographic (3) to study the marketing mix of fast foods affect dietary habits Fast-party working in the industrial area. Pathum Thani This study collected data. From a sample of 400 people, conducted research and have a chance questionnaire was used to collect data. The questionnaire generated a combined .828 confidence data analysis using statistical software. By calculating the percentage the average standard deviation of test t-test, ANOVA analysis. Statistical analysis and multiple linear regression. The level of statistical significance 0.05
The results of the study showed that the majority of women between 20-30 years of study at the undergraduate level. Have a monthly income between. 10,001-15,000 baht marketing mix factors that influence dietary habits fast. BY factors, product, price, place, promotion, distribution and marketing, with the overall opinion is that the
test results showed that: (1) personal factors, including gender, age, education. The difference resulted Fast dietary habits of people working in the industrial zone in Pathum Thani and different income levels. The difference resulted Fast dietary habits of people working in the industrial zone in Pathum Thani province, not different (2) the marketing mix. Pricing and promotional marketing. Affect dietary habits Fast-party working in the industrial zone in Pathum Thani. The product And Distribution Do not affect the consumption of fast food, working in the industrial zone in Pathum Thani province
by the marketing mix. Promotion, marketing influence dietary habits Fast-party working in the industrial zone in Pathum Thani most. Followed by the price factor. Can be represented in the equation as follows:
Y = 2.040 + (0.277) X2 + (0.386) X4.