Summary
The core value known as 'Original Japanese' belive that all massive products are for the middle class should be in the resonable price so people can afford it easily.
With the simple,designed products plus unique Japanese' warehouse store styling, people feel comfortable to go shopping and visit there often.
Uniqlo cloth is well known in their "Back to Basic" design concept as similar as Gap or American Apparels while their pricing is quite competitive when to compare with the western's.Besides,in terms of high quality standard and technology aspects,uniqlo is the top notch and right answer as well.
Japanses may see and realise their own advantanges in this term.Thus they are going to dilute 'So Japanese' and to create 'New Japanese' concept for penetrating to other countries by adding new ingredient to have muti-culutural ravishing mixture for those who adores "Hybrid" style.