Abstract
This paper described a successful and innovative collaboration between private sector and community through a Corporate
Social Responsibility program that integrated local culture and ideas in the implementation. Drawing from an assumption that
promoting a change in a particular community should be driven by the community awareness itself and their indigenous
knowledge to understand in order to realize its own potential. Using socio-cultural mapping approach, this study discuss how
the program is implemented, evaluated the impact of the program to community economic development after the four years of
program implementation