The framework developed in this study can be used as a guide or checklist to analyze
and evaluate forthcoming and current IT initiatives by critically looking specific
tasks and requirements to be undertaken and considered under each phase of the IT
project and also whether the proposed IT projects will deliver those intended outcomes.
The proposed framework can help practicing managers to map out how to prioritize IT
spending and resource commitments and whether and how the project can support the
company in achieving competitive advantage. In terms of future research, we further
suggest that following the framework developed in this paper, a semi-structured
interview schedule can be developed and data can be collected from hotel executives,
hotel managers, and hotel chief IT officers. Furthermore, the framework can assist
hospitality scholars in developing and testing a survey empirically by developing
specific statements related to each area of the proposed framework. Empirical findings
from such interviews and surveys can provide additional insights into how IT projects
can lead to competitive advantage in hotel companies.