Because Oracle was one of the world’s leading information technology providers, the company was a natural for using the most advanced information technology to continually improve USA’s design and performance. But information technology alone would not have produced a winning boat. The Oracle team had to revise many of the processes and procedures used in sailing to take advantage of the technology, including training experienced sailors to work more like pilots with high-tech instruments and sensors. Oracle won the America’s Cup because it had learned how to apple new technology to improve the processes of designing and
sailing a competitive sailboat.