This fashion brand has created a truly interactive store powered by technology from eBay. The store blends the online and brick-and-mortar experiences with virtual mirrors that allow customers to watch the latest runway collections whiz by. Customers can choose items from display screens while a salesperson collects the items and prepares a dressing room.
Thanks to radio-frequency identification tags placed on the garments, the brand knows what was tried on, purchased, and left behind. Later, customers can use this information to create their own online profiles. This data also allows the brand to send customers intelligent recommendations.