and 75% or more designations is spread proportionately
throughout with no marked differences. The industry
categories that are the most common are:
• Advertising
• Architectural and related
• Culture and heritage, including libraries
• Design
• Film, video and sound
• Independent artists
• Internet broadcasting and publishing
• Music production, distribution and sales
• Performing arts and entertainment
• Printing and publishing
• Television and Radio
Only four NAICS codes (** in Figure 3.6) were selected by
all reports:
• 541410 Interior Design Services
• 541430 Graphic Design Services
• 711110 Theatre Companies and Dinner Theaters
• 711130 Musical Groups and Artists
Thirteen NAICS codes (*in Figure 3.6) were used by 24 or
more of the 25 reports; i.e., all or virtually all
participants. Nine of these 13 additional codes add the
motion picture and sound recording categories to the
design and performing arts categories used by all reports.