.Government publics are members of the bureaucracy at all levels; federal, provincial and municipal and/or regional, who will have some say in the success of the venture.
.Media publics, those agencies, newspapers, magazines, TV as well as the Internet, who can aid the new enterprise.
.Internal publics include the company’s own organization and an important, but also independent part, of the firm.
These publics can have an important role in the successful start-up of the venture. The media publics, for example, can be of service in conveying new information about the venture, its promise and services to the market, in the from of publicity and good public relations. Trivial Pursuit used the press very effectively in helping to boost sales at the beginning.