In late 2014 and early 2015, ACS conducted one of the
first ever national scans of message trends in infant
and toddler advocacy.1 ACS examined messages used
by state and national advocacy organizations, as
well as state agencies, to determine which messages
were currently and most often deployed in advocacy
communication. It is important to note that, while
the messages presented here may show up most
frequently in advocacy communications, their actual
effectiveness in helping to deliver outcomes has not
been formally evaluated. Based on ACS’s experience,
which includes the development of multiple communication strategies and plans, as well as policy
advocacy, at the local, regional, statewide, and national levels, we recommend ways to strengthen
and highlight messages that we have seen work particularly well.