Moo Seb Mai Co.,LTD. established in 1st January 2015. The company has 9 shareholders. Provide capital by investing cash from 9 shareholders, each person invest 30,000 baht and loan from bank 500,000 Baht. The total investment is 770,000 baht. in order to Thai BBQ Pork is a leader of quality and service. So, this project is to study the business strategies of management to investigate customer behavior, perceptions and attitudes of the target group. Moo Seab Mai uses Internal and external analysis. External used PESTEL and Porter’s five forces analysis. Internal used SWOT and value chain analysis.