Beginning with the exclusive limited edition album “Les Choses de Paul Poiret”, Lepape introduced the ideas of “motion” and “story” to fashion illustration by showing some models actually leaving the viewing frame and by turning their backs to the viewer. These illustration techniques were further developed with publisher Lucien Vogel between 1912 and 1925 as Lepape became one of the primary contributors to the famous Gazette du Bon Ton.