mistake:Coca-Cola tampered with their successful formula.
Coca-Cola was lanuched in the 1880s.By1980, it had been the most popular soft drink in the world for nearly 100 years. However,by that time Coke had more competition,and its sales figures started slipping.In an effort to boost sales,Coca-Cola created a new,improved formula.This new formula was tested in 200,000 taste tests,and the results were clear:Most people much preferred the flavor to the original Coke The Coca-Cola company decided to stop producing the they had been using for 100 years and to replace it with New Coke.This was an enormous marketing mistake.People were outraged that the original Coke was no longer available,and New Coke was a flop.Coca-Cola executives must have been surprised!They had to get rid of New Coke quickly and bring back the original formula.
mistake:Coca-Cola tampered with their successful formula.
Coca-Cola was lanuched in the 1880s.By1980, it had been the most popular soft drink in the world for nearly 100 years. However,by that time Coke had more competition,and its sales figures started slipping.In an effort to boost sales,Coca-Cola created a new,improved formula.This new formula was tested in 200,000 taste tests,and the results were clear:Most people much preferred the flavor to the original Coke The Coca-Cola company decided to stop producing the they had been using for 100 years and to replace it with New Coke.This was an enormous marketing mistake.People were outraged that the original Coke was no longer available,and New Coke was a flop.Coca-Cola executives must have been surprised!They had to get rid of New Coke quickly and bring back the original formula.
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