– Who?: it represents the user that consumes the
object, as well as all the information about it, such
as gender, age, interests, etc.
Figure 1. Model of multimedia objects consuming
This model allow us to generate different focus of analysis.
We demonstrate below four focuses used in our research
and examples of questions that can be answered by studying
it.
• Focus 1: by isolating the object (without any kind of
consume), it is possible to do analyses using just its
metadata (title, description, tags, etc.) and specifications
(duration time, dimension, etc.).
– Example: which objects have the same gender?
What are the most popular tags for some media
group? Which objects are more similar considering
their metadata and dimensions?
• Focus 2: it isolates the object being consumed. This
analysis makes possible to evaluate how, when and
where the object is being accessed by.
– Example: During which time some object has more
access? How can we geographically distribute the
consume for some group of medias?
• Focus 3: it isolates the object being consumed by a
user, which result in the evaluation of the different user
profiles that access some objects.
– Example: Given an object, what is the age group
of people that access it? An object attracts user
with which interests?
• Focus 4: at long last, we can combine all the previous
analyzes to evaluate the entire process that some object
is consumed by an user.