These companies are pouring millions into the promotion of their brands. Pepsico (the makers of Peps) began aggressively promoting their Aquafina brand since 1995, which is a non- carbonated purified drinking water. In response the Dasani brand was launched by Coca Cola in 1999 in the US, and it has grown to be the second most popular drink in the United States. Coca Cola had previously distributed other water brands through their distribution networks such as a brand called Naya