Figure 3. Clustered Scatter Plot showing expected Openness score as a
function of the number of associations with Facebook groups (see text
for the description of plotting technique).
This may indicate that conscientious people are less eager to
show their appreciation for an object or a group. Additionally,
it may be the case that conscientious, better organized
and less spontaneous individuals consider using Facebook to
be a waste of time and a distraction from other activities such
as work and thus tend to like fewer objects and join fewer
groups. However, Figure 6 shows that more conscientious
people tend to upload more images to Facebook, so in this aspects
they tend to be more active than other users. It is possible
that the diligence and good organization of highly conscientious
people predisposes them to focus more on uploading
and organizing their pictures using the tools Facebook offers.