Transportation’s Service P&L planned to link any new locomotive sale with a service contract to renew and refurbish worn components locally rather than replacing them with imported new parts
They offer to transfer technology and bring employment to the country.
He grew the transportation marketing staff from 14 people to 32.
He deployed seven Regional Marketing Strategists.
“The Morphing Continues: The New Regional Strategy”
One proposal was to morph the major thrust of the GLE project into three integrated regional IBs-one for China, one for Russia CIS, and one for India each responsible for driving growth by developing its market for an integrated package of GE locomotives, signals, services, etc.