The emergence of digital cameras dramatically altered
the opportunity conditions for film and photo processing
technologies. These technologies were disrupted because
their commercial values were largely undermined by image
sensors and consumer printers, thus, these technologies lost
investment appeal. Commercial printing facilitieswere replaced
by personalized photo printers available from a range of manufacturers
including HP, Epson, Lexmark, and Canon. The industry
is supplier-specialized but it is not dominated by the manufacturers.
On the other hand, opportunities developed for technologies
that allow photos to be instantly displayed, edited or
distributed electronically, along with demand for on-demand
printing. These changes in market needs or problems
(i.e., drifting) are very significant.