Price
Pricing
In the second „P‟ pricing we have observed that Red Bull is continuously increasing its prices as compared to its competitors mostly in other products which anumber of customers use rarely so some times he feel uncomfortable when he comparesthe prices which weresometime before.
There are two main types of price setting:
1. Penetration
2. Skimming
Penetration is used
It‟s an approach in which we set firstly low and then as demand increases we increase the price .We are following this strategy for competition based pricing to achieve high customer loyalty after encouraging customers use the original and new products.
Promotion (Marketing)
- Promise & Support:All benefits you need fromBody health to brain health
- Slogan:“gives you wings”
- Theme: Red Bull Forevery One CoreBenefit:
- Fulfillment
- Functional Benefit:- Makes Energy
- Push VS Pull: push strategy is applied as benefits and values areannounced expecting demand in response - Value Preposition: Best valuefor money.
- Marketing Strategy Used:
- Penetration strategy supported byproduct differentiation
Media Strategy
TV:
Ad campaign on prime TV channelsuch as NDTV, Good Times, MTV, Channel V, VH1, Star World and afew more.
- TV communicates with sight, sound and motion, which is needed for Red Bull. It is theonly media that can reach 99% of thehomes at once.
- RB has thebudget to cover the high costs of this media.
- Television allows a demonstration of the advantages of Red Bull Good reachand proven impact
- Female oriented TVprograms and channels are approached
Radio:
Ads on different FM stations, which has higher listners.
Price.Pricing.In the second image P ‟ pricing we have observed that Red Bull is continuously increasing its prices as compared to its competitors. Mostly in other products which anumber of customers use rarely so some times he feel uncomfortable when he comparesthe prices. Which weresometime before.There are two main types of price setting:1. Penetration.2. Skimming.Penetration is used.It ‟ s an approach in which we set firstly low and then as demand increases we increase the price. We are following this. Strategy for competition based pricing to achieve high customer loyalty after encouraging customers use the original and. New products.Promotion (Marketing).- Promise & Support: All benefits you need fromBody health to brain health.- Slogan: "gives you wings."- Theme: Red Bull Forevery One CoreBenefit:- Fulfillment.- Functional Benefit: - Makes Energy.- Push VS Pull: push strategy is applied as benefits and values areannounced expecting demand in response - Value Preposition:? Best valuefor money.- Marketing Strategy Used:- Penetration strategy supported byproduct differentiation.Media Strategy.TV:Ad campaign on prime TV channelsuch as NDTV Good Times,,,,, MTV Channel V VH1 Star World and afew more.- TV communicates with sight sound motion which, and, is needed for Red Bull. It is theonly media that can reach 99% of. Thehomes at once.- RB has thebudget to cover the high costs of this media.- Television allows a demonstration of the advantages of Red Bull Good reachand proven impact.- Female oriented TVprograms and channels are approached.Radio:Ads on different FM stations which has, higher listners.
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