The 1896 supplement to the Oxford English Dictionary cites Punch magazine which wrote that the term was coined in Britain in 1895 to describe a Sunday meal for "Saturday-night carousers" in the writer Guy Beringer's article "Brunch:A Plea"[2] in Hunter's Weekly'[3]
Instead of England's early Sunday dinner, a postchurch ordeal of heavy meats and savory pies, why not a new meal, served around noon, that starts with tea or coffee, marmalade and other breakfast fixtures before moving along to the heavier fare? By eliminating the need to get up early on Sunday, brunch would make life brighter for Saturday-night carousers. It would promote human happiness in other ways as well. "Brunch is cheerful, sociable and inciting." Beringer wrote. "It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week."
- William Grimes, "At Brunch, The More Bizarre The Better" New York Times, 1998[4]
It is sometimes credited to reporter Frank Ward O'Malley who wrote for the New York newspaper The Sun from 1906 until 1919,[5] allegedly based on the typical mid-day eating habits of a newspaper reporter