Introduction Agritourism can be thought of as being at the crossroads of tourism and agriculture, involving enterprises which incorporate both a working farm environment and a commercial tourism component (Weaver & Fennell, 1997). This form of farm-based tourist experience is seen to meet the needs of visitors who seek traditional rural hospitality, nature, and cultural experiences, as well as thematic holidays such as health-oriented and outdoor activities, while helping farmers to maintain agricultural viability and diversify economically (Veeck, Che, & Veeck, 2006). Agritourism is also receiving increasing attention with respect to its conservation potential (Clarke, 1999). It is often perceived to be intrinsically sustainablesinceitgenerallyhostsasmallnumberoftouristsanddoesnotrequireextensive infrastructure(Pearce,1992).AnagritourismsystemmodelrecentlysuggestedbyMcGehee (2007) identifies three primary stakeholders (agritourism providers, destination marketing organizations, and agritourists) and asserts that the conservation of traditional family farms can contribute to the conservation of communities, landscapes, and ecosystems. Despite these and other sustainability claims, there seems little effort made in agritourismdefinitionstodistinguishsustainableformsofagriculturefromunsustainableforms. This may be because sustainable tourism principles are generally applied to (conventional