As Christmas is typically a peak selling season for retailers, DemoPower is executing BA campaigns to aggressively push sales for this year’s gift baskets. In order to create a festive feel in-store and grab the shoppers’ attention, the promoters are dressed as Santys.
Currently, DemoPower is running the campaign in 69 Tesco Lotus stores as opposed to only 40 stores in 2015. The program was launched December 4 and will continue until January 7.
Tops Supermarket invested in 30 BAs for a total of 22 stores for this year’s festive season. Special treat for Tops shoppers at Ladprao: gift baskets can be delivered to their homes. The program will run until December 31.
We are receiving much positive feedback due to the hard work of the promoters resulting in high sales uplifts and good conversion rates.