Chanel returned to Paris in 1954. That was also the time she returned to the fashion world again. Some say that Dior's “new look” of corsets, pinched waists, padded bust, b ou ff ant skirts disgusted her and motivated to relaunch her designs . She felt that those designs were neither modern nor suitable for the liberated women who went through another war and took active roles in society.
She approached Wertheimer for advice and financial backing. In return he gained all rights for all products under the Chanel brand but this collaboration paid off since Chanel became one of the top labels again.
She face d challenges, assembling new staff, choosing new fabrics, competing at the age of seventy with much younger designers. Her comeback collection of couture came out in 1953. Because of her connection with the Nazi spy her new collection wasn't successful among the Parisians. But it was acclaimed by the British and the Americans who became her faithful customers. Within 3 seasons she found new found respect. She updated her classic looks till wealthy customers and celebrities came to her again.
Chanel and her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas . In 1957 she was also awarded the Neiman-Marcus Award.
In the 60's she sprang no surprises. Only updates on her classics , t he short, straight, collarless jacket, and the slightly flaring skirt that never budged from the knee.
Find out more from UK Essays here: http://www.ukessays.com/essays/fashion/the-beginnings-of-a-career.php#ixzz3IssXf1jG
Chanel returned to Paris in 1954. That was also the time she returned to the fashion world again. Some say that Dior's “new look” of corsets, pinched waists, padded bust, b ou ff ant skirts disgusted her and motivated to relaunch her designs . She felt that those designs were neither modern nor suitable for the liberated women who went through another war and took active roles in society.
She approached Wertheimer for advice and financial backing. In return he gained all rights for all products under the Chanel brand but this collaboration paid off since Chanel became one of the top labels again.
She face d challenges, assembling new staff, choosing new fabrics, competing at the age of seventy with much younger designers. Her comeback collection of couture came out in 1953. Because of her connection with the Nazi spy her new collection wasn't successful among the Parisians. But it was acclaimed by the British and the Americans who became her faithful customers. Within 3 seasons she found new found respect. She updated her classic looks till wealthy customers and celebrities came to her again.
Chanel and her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas . In 1957 she was also awarded the Neiman-Marcus Award.
In the 60's she sprang no surprises. Only updates on her classics , t he short, straight, collarless jacket, and the slightly flaring skirt that never budged from the knee.
Find out more from UK Essays here: http://www.ukessays.com/essays/fashion/the-beginnings-of-a-career.php#ixzz3IssXf1jG
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