Bass Hotels[edit]
The origins of InterContinental Hotels Group can be traced back to 1777, when William Bass established the Bass Brewery in Burton-upon-Trent. In 1876, its red triangle trademark was the first registered in the United Kingdom.[7]
In 1989, the British Government limited the number of pubs which brewers could directly own, resulting in Bass investing in the expansion of its small line of hotels. In 1990, it purchased Holiday Inn International from Kemmons Wilson and expanded into North America.[7]