Furthermore, Advertising plays a significant role in
building a brand and when Air Asia came up with a brand
“Now Every One Can Fly” then innovative advertising
boosted Air Asia Airlines and created its strong image of the
World’s Best Low Cost Carrier.“ Building strong brands is
one of the most essential goals of product and brand
management as strong brands will result in the realization of
higher long-term and short-term returns for organizations
[3]. According to Branding is now a crucial component in
the airline industry, just like any product [4].