Flexibility. Nobody wants to deal with the pressure of meeting a tight return deadline. By offering a flexible window of time for returns, a company shows that it values its customers. Thirty days is standard, 60 days is generous and 90 days just might make a company the next great retailer.
Retailers have a responsibility to ensure that every consumer touch point lives up to the promise of the brand’s image. See the infographic below prepared by Endicia about how to not let a customer relationship be spoiled by a poor returns experience.