Display designers and visual merchandisers use their design skills to promote the image, products and services of businesses and other organizations.
Display designers focus on designing displays, stands and panels for exhibitions, conferences and other events. They also produce point-of-sale displays, which are installed in hundreds of retail outlets.
Visual merchandisers create window and in-store displays of goods for retail shops and department stores.
The work involves researching to get an understanding of what is a needed, and coming up with design idea. Visual merchandisers also source elements such as lighting, props and accessories.
It is important to make the most of the space available, work within a budget and meet deadlines. Installing and dismantling displays may also be part of the job description.