• From our very beginning, Southwest Airlines has been a maverick in the airline industry and Customer Service sector. We set ourselves apart every single day through delivering our Customers reliably, Safely, and in a low-cost manner to the places, events, and People that are most important to them.
• This reason for being is encompassed in our defining statement—our Purpose: To connect People to what’s important in their lives though friendly, reliable, and low-cost air travel.
• This Purpose unifies and guides us. It’s the reason for our existence and a motivation to get up each morning. Our Purpose set the course for our success, and will continue to lead us down the path to the milestones that lie ahead.