In conclusion, numerous studies have investigated the influences of movie smoking or
peer influence on adolescents’ smoking behavior, and a few have considered the differences
among ethnic/social groups. Although small, to our knowledge, our study is unique in finding an
important combined effect of movie smoking and peer influence in a context of ethnicity. With
more extensive further research, understanding such issues sensitive to cultural differences and
socialbehaviors in a given population could be useful information when designed targeted
social marketing strategies for behavior change