E-businesses also guarantee that if the customer information is abused, they will be responsible for any financial losses that may occur. Usually, the personal information provided to the e-tailer when an order is placed or an account is opened is secured using Secure Socket Layers (SSL) encryption technology. The SSL technology prevents such information from being intercepted and read as it is transmitted over the Internet to the company’s servers. This information is decrypted only when it reaches the company’s servers and is then stored on restricted access computers located at restricted access sites. Online companies create strong e-brands and highly satisfied customers by providing them with a positive experience and with the use of traditional advertising and promotional efforts. Many of the things that lead to higher customer satisfaction and loyalty in traditional businesses also work in e-businesses. Delivering excellent service and value is equally important for customer satisfaction, customer loyalty, and retention in offline and online businesses. Companies hoping to attract and most importantly retain visitors to their website need to improve their service levels and offer online customers superior value and satisfaction