Similar to the preceding section, several confusions
have been identified in the literature concerning
the link between organizational strategy and
organization performance, particularly in terms
of quality. Belohlav [32] argues that how quality
fits into a specific strategy is not particularly clear
because quality is a term that can be defined in a
variety of ways. He also posits that attaining a
high level of quality creates the potential to pursue
both differentiation and cost leadership strategy
within a market